22 Immutable Laws of Branding (Audio)
by:
Al Ries (author)
Laura Ries (author)
Format: audiobook
ISBN:
9780060871000 (0060871008)
Publish date: July 19th 2005
Publisher: HarperAudio
Edition language: English
A MUST READ for anyone in the business world or considering entering it. The examples are outdated-- the book is 15+ years old-- but the gist of them and, more importantly, the laws ring very true and are concisely written.