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Advances in Business Marketing and Purchasing: Vol. 15, Business To Business Brand Management: Theory, Research, And Executive Case Study Exercises - Arch G. Woodside, Mark S. Glynn
Advances in Business Marketing and Purchasing: Vol. 15, Business To Business Brand Management: Theory, Research, And Executive Case Study Exercises
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ISBN: 9781848556706 (1848556705)
Edition language: English
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Books by Arch G. Woodside
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Consumer Psychology of Tourism, Hospitality and Leisure: Volume 1 - Arch G. Woodside, M. Sakai, G. Crouch, Josef A. Mazanec, M. Oppermann, Society of Consumer Psychology of Tourism, Hospitality, and Leisure Staff
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Books by Mark S. Glynn
Advances in Business Marketing and Purchasing: Vol. 15, Business To Business Brand Management: Theory, Research, And Executive Case Study Exercises - Arch G. Woodside, Mark S. Glynn
Business-To-Business Marketing Management: Strategies, Cases, and Solutions - Mark S. Glynn, Arch G. Woodside
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