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Buying In: The Secret Dialogue Between What We Buy and Who We Are - Community Reviews back

by Rob Walker
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DesireesShelves
DesireesShelves rated it 9 years ago
I really enjoyed this book about marketing. While it's not my favorite subject, I liked the stories about the new style of "murketing" that corporations have been doing!
auntieannie
auntieannie rated it 9 years ago
Book jacket says "part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy -- and vice versa." I was intrigued at times, and felt on the edge of a revelation, but it never quite got there. I guess Walker's main point is that the consume...
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