ha ha ha I was just thinking this the other day, what a useless buzzword. In this case it was for a tv channel and it said "Dove Channel - Entertainment curated for families" and I thought...give me a break!
A little off-subject, maybe. I recently came across the word "curate" to describe a clergyman in one of the historical mysteries I'm reading. Shows how much I know about words, i guess, after looking it up and finding it appropriate.
But I do agree--sometimes there are those random buzzwords that just tend to get out of hand. And then society manages to create a whole new definition for it thanks to someone in the marketing world who decided it would be a good idea.
That "curate" is a noun, and pronounced differently, too (the emphasis is on the first syllable). The clergyman, I mean. That's totally appropriate, as it's his job title - he's the assistant to the rector or vicar. (Historically, paid very poorly as a rule.)
Otherwise, yes, the verb is pretentious if you're not running a museum, archive, or library.
That's what you get when you're running on no sleep, I guess!
but yes, it's being used as a catch phrase and it is super annoying
But I do agree--sometimes there are those random buzzwords that just tend to get out of hand. And then society manages to create a whole new definition for it thanks to someone in the marketing world who decided it would be a good idea.
Otherwise, yes, the verb is pretentious if you're not running a museum, archive, or library.