This is not for me, either. I get that it is supposed to be a response to inequality in publishing but I would personally feel like an ass if I chose to exclude authors from my reading list merely based on their gender. If it works for others, fine with me. It's a personal choice.
I wish they wouldn't choose to make an author suffer for something they can't control. They work hard. Blame the publishers. Read more self-published books. Just point the finger in the right direction.