Consuming Kids: The Hostile Takeover of Childhood
A shocking exposé of the $15 billion marketing maelstrom aimed at our children and how we can stop it. With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of... show more
A shocking exposé of the $15 billion marketing maelstrom aimed at our children and how we can stop it. With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages. In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call "the kid market," taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children's lives—their health, education, creativity, and values—are at risk of being compromised by their status in the marketplace. Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Consuming Kids reveals the magnitude of this problem and shows what can be done about it.
Publish date: 2004-05-06
Publisher: New Press, The
Pages no: 256
Edition language: English
This book was published in 2004, so I'm sure there's a lot that could be added to update it.The author's tone in the beginning part of the book was, as other reviewers have said, somewhat annoying or melodramatic, in that it made me roll my eyes a bit. I don't know if it disappeared as I continued t...
A rather disturbing look at marketing directed at children, and of its ill effects. Covers everything from movies and video games, to fast food and tobacco. It's amazing that there is no regulation in this area, and how the blame is more directed at parents, though I can't imagine a way for them to ...