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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore, Regis McKenna
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by: (author) (author)
3.75 20
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special... show more
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Format: paperback
ISBN: 9780060517120 (0060517123)
ASIN: 60517123
Publisher: HarperBusiness
Pages no: 211
Edition language: English
Category:
Non Fiction, Computer Science, Science, Technology, Software, Business, Economics, Leadership
Bookstores:
Community Reviews
ybrikman
ybrikman rated it
3.0 Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
text Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
The first half of this book is gold. It kicks off with the diffusion of innovations theory and a characterization of innovators, early adopters, early majority, late majority, and laggards. It goes through lots of concrete strategy on how to market to each of these groups, how different they are, an...
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Other editions (13)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore
Crossing the Chasm - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling High-Tech products to Mainstream Customers - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Project - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers (Audio) - Geoffrey A. Moore
Crossing the Chasm, 3rd Edition - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Project - Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Project - Geoffrey A. Moore
Books by Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore, Regis McKenna
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) - Geoffrey A. Moore
Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet - Geoffrey A. Moore
The Gorilla Game: Picking Winners in High Technology - Geoffrey A. Moore
The New Influencers: A Marketer's Guide to the New Social Media - Paul Gillin, Geoffrey A. Moore
Escape Velocity: Free Your Company's Future from the Pull of the Past - Geoffrey A. Moore
Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution - Geoffrey A. Moore
The Engaged Customer: New Rules of Internet Direct Marketing - Hans Peter Brondmo, Geoffrey A. Moore
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - Geoffrey A. Moore
エスケープ・ベロシティ (Japanese Edition) - Geoffrey A. Moore, 栗原潔
Books by Regis McKenna
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore, Regis McKenna
The Regis Touch: New Marketing Strategie... The Regis Touch: New Marketing Strategies For Uncertain Times - Regis McKenna
The Regis Touch: Million-Dollar Advice f... The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant - Regis McKenna
Relationship Marketing: Successful Strategies For The Age Of The Customer - Regis McKenna
Relationship Marketing: Own The Market T... Relationship Marketing: Own The Market Through Strategic Customer Relationships - Regis McKenna
Who's Afraid Of Big Blue?: How Companies... Who's Afraid Of Big Blue?: How Companies Are Challenging Ibm And Winning - Regis McKenna
Relationship Marketing: The Book That Defined The Age Of The Customer - Regis McKenna
Real Time: Preparing for the Age of the Never Satisfied Customer - Regis McKenna
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