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A good look at the irrational decisions we make every day. Knowing when we get things wrong is helpful in a wide range of areas: knowing how to market a product, how to be a more conscious consumer, how to ask people for help, how to make a diet successful, and how to enjoy food and wine more. Some ...
Ariely presents fifteen different ways where humans believe they are acting rationally - but in actuality, environmental factors and other secondary circumstances impact us so much that we behave counter to how logic would predict we should act. Essentially he tells us when we are predictably irrati...
Not exactly extraordinary findings, no paradigm shift, either. The point is probably precisely that. The author wants to remind us of our irrationaility that we have too long been accustomed to. We know of such irrational behaviors but seem reluctant to reflect. And in this book Ariely keeps telling...
mp3Every now and then one comes across a group of ideas that proves further friendship with x amount of people becomes untenable without them understanding and buying into a certain read. Now no one has to actually agree with source, the point being is that they have the sort of mind that can deal ...
Very interesting - a lot of things you know intuitively are validated with social experiments. A good read; it forces you to rethink your motivations while making decisions.
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