logo
Wrong email address or username
Wrong email address or username
Incorrect verification code
Dataclysm: Who We Are (When We Think No One's Looking) - Christian Rudder
Dataclysm: Who We Are (When We Think No One's Looking)
by: (author)
An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making   Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve... show more
An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making   Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.
show less
Format: hardcover
ISBN: 9780385347372 (0385347375)
ASIN: 0385347375
Publisher: Crown
Pages no: 304
Edition language: English
Bookstores:
Community Reviews
Tolle Lege!.
Tolle Lege!. rated it
5.0 Dataclysm: Who We Are (When We Think No One's Looking)
There's a revolution going on around big data and this book explains it better than any other that I've read so far. The author explains how data is cataclysmic (like a flood), how it is changing the way we can study the world, and what are some of the kinds of conclusions we can draw about people b...
Books by Christian Rudder
On shelves
Share this Book
Need help?