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Dream It! Do It! (The People, The Places, The Projects): My Half-Century Creating Disney's Magic Kingdoms - Martin Sklar
Dream It! Do It! (The People, The Places, The Projects): My Half-Century Creating Disney's Magic Kingdoms
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3.86 265
Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises.... show more
Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt's philosophy for the Walt Disney World project and Epcot. He was Walt's literary right-hand man.Over the next forty years, Marty Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt's magical empire. This beautifully written and enlightening book is Marty's own retelling of his epic Disney journey, a grand adventure that lasted over half a century.
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Format: hardcover
ISBN: 9781423174066 (1423174062)
ASIN: 1423174062
Publisher: Disney Editions
Pages no: 384
Edition language: English
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Community Reviews
Sharon E. Cathcart
Sharon E. Cathcart rated it
5.0
I had the pleasure of hearing Marty Sklar speak about his work for Walt Disney during the 1964 World's Fair, but until I read this book I had no idea the breadth of his experience. In "Dream It! Do It!," Sklar writes candidly about the challenges of working on theme parks (he was involved in the o...
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