Free: The Future of a Radical Price
The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now,... show more
The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
Publish date: July 7th 2009
Publisher: Hyperion E-Books
Pages no: 288
Edition language: English
I won this in a GoodReads First Look giveaway, thinking it would be useful for work--I was in Web Marketing at the time--and kept looking at it and reading the flap copy and not feeling the impetus to actually read it.
I bought this book hoping it would help me understand a little better the economics of the internet world. There's no doubt that the internet was built around the concept of Free, but like with every other topic I'm interested in, I missed reading a systematic study about what (if anything) had chan...
This is definitely the best book I have read in a LONG time! I didn't want it to end! Unless you have been living in a cave for the past two decades, you are well aware that the business models of several different industries have gone through a dramatic change. Chris goes into detail and presents i...
If you've been involved with or followed even to a small degree the whole "web 2.0" movement, the amount of new you'll get from Free will probably add up to about enough to fill an essay... or maybe an article in Wired.There are a few interesting (if not circumstantial) case studies, some light reha...