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Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century - Denise H. Sutton
Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
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Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach has all the complexity of the real world and is grounded in a... show more
Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
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Format: hardcover
ISBN: 9780230611740 (0230611745)
Publisher: Palgrave Macmillan
Pages no: 224
Edition language: English
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