In July 2011 I stood down after ten years from the role of Director General of the IPA (the UK equivalent of the 4As in the USA)to return to consultancy work.With my wife Vivienne (co-founder of Blooming Marvellous which she and her partner Judy Lever sold successfully in 2007), I formed Pringle and Pringle LLP serving start-ups ("Ideas to help build your business").I am a Council member of the UK self-regulatory body, the Advertising Standards Authority, and Strategic Advisor to 23red www.23red.com a UK integrated creative communications agency and member of Worldwide Partners Inc. the largest international network of independent agencies http://www.worldwidepartners.com/Prior to 2001 I enjoyed a 26-year career in UK advertising working for ten UK agencies for more than thirty companies on over fifty brands, so there are very few market sectors of which I don't have direct personal experience.Amongst many IPA projects, I was closely involved with the IPA Effectiveness Awards http://www.ipaeffectivenessawards.co.uk/Home IPA TouchPoints http://www.ipa.co.uk/touchpoints now licensed for the USA by MBI http://www.mediabehavior.com/ and the validation and development of my 'Diagonal Thinking' concept www.diagonalthinking.co.uk I have co-authored 'Brand Spirit' with Marjorie Thompson, 'Brand Manners' with William Gordon, 'Brand Immortality' with Peter Field, 'Spending Advertising Money in the Digital Age' with Jim Marshall, and written 'Celebrity Sells'.My full profile is on LinkedIn at: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top