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I'm with the Brand: The Secret Dialogue Between What We Buy and Who We Are - Rob Walker
I'm with the Brand: The Secret Dialogue Between What We Buy and Who We Are
by: (author)
3.00 5
Format: hardcover
ISBN: 9781845298876 (184529887X)
Publisher: Constable
Pages no: 295
Edition language: English
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Community Reviews
DesireesShelves
DesireesShelves rated it
I really enjoyed this book about marketing. While it's not my favorite subject, I liked the stories about the new style of "murketing" that corporations have been doing!
auntieannie
auntieannie rated it
3.0 Buying in. The secret Dialogue between what we buy and who we are.
Book jacket says "part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy -- and vice versa." I was intrigued at times, and felt on the edge of a revelation, but it never quite got there. I guess Walker's main point is that the consume...
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