Ignore Everybody: and 39 Other Keys to Creativity
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has... show more
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Publish date: June 11th 2009
Publisher: Portfolio Hardcover
Pages no: 159
Edition language: English
It is mostly a common sense advice book for creatives: do your think, work hard, keep your day job etc. Probably the wisest advice is the idea that there is no relationship between stationary accessories and your (creative) work. You won't write like Hemingway, Proust, [insert other famous writer's...
A small book with big ideas. Hugh MacLeod's life changed utterly when he followed his muse and merely began drawing pictures on the back of business cards. Now he is one of the most highly regarded creatives on the web. In Ignore Everybody, he explains his philosophy, Mr. Rogers style. [ full review...