In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
by:
Stacy Perman (author)
The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over...
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The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Stacy Perman's In-N-Out Burger is the inside story behind a real American success story—not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.
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Format: paperback
ISBN:
9780061346729 (0061346721)
ASIN: 61346721
Publish date: October 12th 2010
Publisher: HarperBusiness
Pages no: 368
Edition language: English
This book is about the iconic California burger chain In-N-Out Burger, a favorite haunt of mine during my five years living in California. I had to pick up and read this book when I discovered it on my library's shelf, tucked away in the business section. Now I wished I had not read this book. The...
Just finished reading this book and it really opened my eyes to the history and current situation of my favorite fast food restaurant. I used to support Lynsi Snyder but now that I've read this I don't like her and Mark Taylor. It makes me worry for the future of In N Out. Pity that In N Out was ...