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Inside the Nudge Unit: How Small Changes Can Make a Big Difference - David Halpern
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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Every day we make countless decisions, from the small, mundane things to tackling life’s big questions, but we don’t always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10’s ‘Nudge Unit’, the world’s first government institution that uses behavioural economics to... show more
Every day we make countless decisions, from the small, mundane things to tackling life’s big questions, but we don’t always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10’s ‘Nudge Unit’, the world’s first government institution that uses behavioural economics to examine and influence human behaviour, to ‘nudge’ us into making better decis
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ASIN: B00TGIX6V2
Publisher: Virgin Digital
Pages no: 400
Edition language: English
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5.0 Inside the Nudge Unit: How Small Changes Can Make a Big Difference
Q:For Aristotle, the pursuit of ‘eudaimonia’ – let’s call it happiness for the moment – was the ultimate objective in life, since all other goals, be they material or spiritual, were a means to this end. He saw it as a distinguishing feature of humans that we could use our reasoning to choose action...
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