It's So You explores the intersection between personal style and personal expression through lively personal essays by thirty-five top women writers—including two artists. In a culture that uses oppressive beauty standards to influence and determine what’s hot, how do women manage to find their own distinct style, and to delight in fashion, without feeling like they’re selling out, or buying into consumerism?It's So You emerges from third-wave feminism, which celebrates not only the frivolity and playfulness of women’s fashion, but also the daring aesthetics of sex workers, out queers, and fashionistas. Contributors include Six Feet Under Producer Jill Soloway, transgender icon Kate Bornstein, Sonic Youth's Kim Gordon, poet Diane di Prima, NPR regular Sandra Tsing Loh, novelist Beth Lisick, Calvin Klein model Jenny Shimizu, actress Laura Fraser, and writer/herstorian Trina Robbins.From the haute couture houses of the ruling class to DIY girls who make restorative clothing and create their own hodgepodge style, It's So You is the first book to explore women’s ambivalence, suspicion, indulgence, and love of fashion on every level.