Joan Schneider, Accredited Public Relations (APR)President and Creative DirectorSchneider Associates Joan is president and creative director of Schneider Associates, a full-service marketing communications agency. The firm specializes in Launch Public Relations®, a proprietary method of launching and sustaining products, services, companies and communities. Joan also specializes in revitalizing icon products by applying the launch model to help motivate consumers to try and buy. Schneider Associates, now celebrating its 30th year of business, represents a wide range of consumer, corporate, public affairs and real estate clients from start-ups to Fortune 500 companies. ExpertiseSince 2001, Joan has been on a quest to understand the constantly changing landscape of new product launch. Her first book, "New Product Launch: 10 Proven Strategies," offers methods for beating the new product failure rate by creating launch campaigns that are both innovative and effective. Her new book, "The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products," is based on research from the annual Schneider Associates Most Memorable New Product Launch survey (MMNPL), 30 years of marketing experience and interviews with a wide variety of marketing experts who have launched thousands of successful new products. Speaking ExperienceJoan is a skilled and experienced speaker who has presented both in the U.S. and overseas. Conferences where Joan has appeared include new product launch conferences in Australia and New Zealand; as well as at Harvard Business School, the Ad Club of Boston, Boston University College of Communications, and Emerson College. Corporations such as 3M, Dupont and General Motors have invited Joan Schneider to present the latest information about launch to their senior executive teams. As a recognized thought leader on launch, Joan also has been quoted on the topic of launch in USA Today, the New York Times, The Wall Street Journal and has published dozens of bylined articles in trade journals. A graduate of Boston University's College of Communication and the Owner President Management Program (OPM 16) at Harvard Business School, Joan is an accredited member of the Public Relations Society of America (APR), and an active partner in Worldcom Public Relations Group, one of the world's largest public relations alliances.