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Kelly Mooney
A widely influential thought leader and spokesperson in the digital and multichannel arenas, Kelly Mooney is a twenty-year veteran of consumer-centric marketing and industry-renowned for her uncanny gift to translate the complexities of the digital channel and consumer behavior into actionable... show more

A widely influential thought leader and spokesperson in the digital and multichannel arenas, Kelly Mooney is a twenty-year veteran of consumer-centric marketing and industry-renowned for her uncanny gift to translate the complexities of the digital channel and consumer behavior into actionable business solutions.Mooney first highlighted the shift of power from marketer to consumer when she co-wrote the groundbreaking book, The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002). Translated into 11 languages, the book is a real-world roadmap for winning customers' hearts and keeping their loyalty, and has been hailed as the ultimate guide to satisfying today's increasingly demanding and empowered consumer.Five years later, Mooney debuts her second book, The Open Brand: When Push Comes to Pull in a Web-Made World, which dissects the social web revolution'from the rise of personal brands to the online consumer's inclination to create, share and influence'and unveils the new strategic imperatives for brands to be on-demand, personal, engaging and networked: O.P.E.N.As President and Chief Experience Officer of Resource Interactive, Mooney inspires business leaders to welcome consumers into the value creation of their brands. She leads a company of award-winning interactive marketing teams in the development of brand-building consumer experiences for companies such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria's Secret, Best Buy, L.L. Bean and Wal-Mart. The Wall Street Journal, Fortune, Inc., BusinessWeek, Time Digital and Fast Company among others have covered Mooney's and Resource's work.Mooney is a frequent keynote speaker for industry conferences including NRF's Shop.org, Young Presidents' Organization, Fast Company's Real Time, The Direct Marketing Association, American Marketing Association, Ad:Tech, Association for Women in Communications, Marketing2Women, AIGA, Guy Kawasaki's Bootcamp for Startups, Internet World and Gartner Group's E-Tail Vision, among others.
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La Mala *the mean girl*
La Mala *the mean girl* rated it 4 years ago
No-recomendado por ᴍɪᴄs *ᴀᴍᴀɴᴛᴇ ᴅᴇ ʟᴏs sᴘᴏɪʟᴇʀs*Me propongo leer de principio a fin libros considerados "malos". Mi intención es encontrar al menos UNA cualidad buena en ellos y reseñarlos objetivamente siguiendo 20 puntos a desarrollar brevemente. (Los puntos varían según el género del que se trate...
Mark Books
Mark Books rated it 10 years ago
Had the authors of this slim book followed their own advice, it would have been published as a free downloadable pdf from their web site. A good read for anyone stuck in web 1.0.
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