Mark Fidelman authors the Forbes 'Socialized and Mobilized' column on Forbes.com, the world's preeminent business news magazine. Fidelman is an influential leader on the subjects of Social Business, Cloud/SaaS and Mobile Social Networks and has been featured in the New York Times, Bloomberg Radio, Techcrunch, and Mashable. Fidelman has spent over 20 years working with some of the most well-known companies in the world, learning best practices in the fields of Sales, Marketing and most recently Social Business. Fidelman doesn't just observe and write about new media, he is actively engaged in creating strategy and executing it with some of the top brands worldwide. He also brings a unique executive perspective to his analysis since he has been a Section 16 Executive Officer of a publicly traded company, executive of small successful startups and other relevant positions that bring his advice to life.