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Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media - Gaetan T. Giannini
Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
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KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for... show more
KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring MARKET: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.
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Format: paperback
ISBN: 9780136082996 (0136082998)
Publisher: Prentice Hall
Pages no: 291
Edition language: English
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Other editions (1)
Books by Gaetan T. Giannini
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