Marketing is all around us. So are stories. Put the two together and you get a powerful way to make your brand or business stand out from your competition no matter how crowded your market is.

In this guide, you will learn about the importance of marketing through storytelling and how to do it in the correct way so you get real result. Discover what storytelling is in the context of marketing. Learn how create truthful, credible stories that are interesting, informative and compelling enough to ignite your audience to take action, without any overt selling.

Learn to distinguish what type of stories your audience wants to read, and how to use visuals to make your stories clear and appealing. You will also learn how to make your stories so compelling that you'll get more shares, more sign ups, and more engagement than ever before, which can all translate into more sales and profits.

You will also discover how to share your story with the wider world. Learn what makes an effective press release. Study the examples and a template provided to kick-start your media and blog outreach, for even more connections with your target audience.

If you’ve been looking for ways to improve your marketing online, start using storytelling and see what a difference it can make to your sales and profits.

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Table of Contents

What’s in the Guide

Introduction

Chapter 1: What is marketing through storytelling?

Chapter 2: Why can storytelling be such an effective marketing tool?

Chapter 3: What marketing storytelling is and is not

Chapter 4: What to Include in Your Stories

Chapter 5: Crafting a Compelling Story

Chapter 6: Common Mistakes Marketers Make with Storytelling

Chapter 7: Putting a Spin on Well-Spun Yarns

Chapter 8: How to tell stories your audience will want to hear

Chapter 9: A picture is worth a thousand words

Chapter 10: Where to get your stories

Chapter 11: How to share your story with a wider audience

Chapter 12: How to write a press release that will stand out

Chapter 13: A sample press release template

Conclusion

Appendix: Crafting a Good Marketing Story Checklist
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About the Author

Joan Mullally has been an online marketer and publisher for more than 20 years and an educator for more than 30. She was a student of Frank McCourt, the Pulitzer-prize winning author of "Angela's Ashes." He also served as her mentor when she was getting her teaching qualifications.

Joan has written more than 80 business and marketing guides designed to help readers gain the skills they need to succeed. She also serves as a coach and consultant helping start-ups hone their marketing skills. She has worked in the consumer health publishing industry since 1996 and in continuing medical education (CME) since 2008, creating both content and marketing materials.

In her spare time, Joan works in adult literacy and English as a second language, and teaches computer skills and business ownership skills to women. She also takes care of her family and is actively involved in dog rescue. She is the proud parent of 4 dogs and 3 cats.