Mason Duchatschek is a business consultant, speaker and entrepreneur who helps business owners attract, capture, and convert more of their ideal prospects into customers and ideal job applicants into employees both online and offline, even if they find web and social media marketing options overwhelming.Over the last 20 years, he has coauthored the books "Sales Utopia: How to Get the Right People, Doing the Right Things, Enough Times" with Allen Minster and "Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy" with Adam Burns and Adam Kreitman.His newest book is called "Defeating an Internet Boogeyman: Simple Secrets of Reputation & Crisis Management Using Social Media & Web Marketing Strategy." It reveals the "dirty little secrets" business owners and public figures need to repair and protect their online reputations.His ideas have been featured in Selling Power, Entrepreneur Magazine, The New York Times, and Fox News.As a true "multi-preneur," Mason heads the companies AMO-Employer Services, Inc. (see http://www.ReverseRiskConsulting), and Buildatribe, LLC, (see http://www.Buildatribe.com and http://www.BusinessWebVideos.com), which have helped over 1,000 companies maximize the capabilities of social media and web marketing technologies and the people who implement them. He has provided consulting, speaking, and thought leadership to major corporations such as Miller Brewing, Land O'Lakes, and Purina Mills and also makes time to help entrepreneurs who want to start a business or even work from home.In his free time, he invests his efforts in things he enjoys like ultramarathons and triathlons and things he cares about, like preventing teen drug use (see http://www.TestMyTeen.com).