Media Messages In American Presidential Elections
Focusing on the audience, Owen investigates the way people process media messages during campaigns. She examines the role of ads, news stories, poll results, and debates in presidential campaigns.
Focusing on the audience, Owen investigates the way people process media messages during campaigns. She examines the role of ads, news stories, poll results, and debates in presidential campaigns.
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Format: hardcover
ISBN:
9780313263620 (0313263620)
Publisher: Greenwood Press
Edition language: English