Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today's academic community. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. It encourages the reader to develop the distincti..ve mindset known as 'thinking like an economist." This book covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behaviour, which, in this context, is of significant interest to today's academic community. The clear narrative appeals to students, and the numerous examples help the development of economic intuition. The text introduces modern topics not often found in intermediate textbooks. Readers are encouraged to develop the distinctive mindset known as "thinking like an economist."