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Netnography: Doing Ethnographic Research Online - Robert V. Kozinets
Netnography: Doing Ethnographic Research Online
by: (author)
Format: ebook
ISBN: 9781446244173 (1446244172)
Publisher: Sage Publications (CA)
Pages no: 232
Edition language: English
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Word Revel
Word Revel rated it
5.0 Netnography: Doing Ethnographic Research Online
The book was well-organized, aiming to address what netnography is about and the necessary considerations one needs to weigh before engaging in netnography. Definitely a go-to text for me as an undergrad working on her thesis. Kozinets also included a list of helpful resources related to the various...
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