Netnography: Doing Ethnographic Research Online
Publish date: December 18th 2009
Publisher: Sage Publications (CA)
Pages no: 232
Edition language: English
The book was well-organized, aiming to address what netnography is about and the necessary considerations one needs to weigh before engaging in netnography. Definitely a go-to text for me as an undergrad working on her thesis. Kozinets also included a list of helpful resources related to the various...