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Purple Cow: Transform Your Business by Being Remarkable - Seth Godin
Purple Cow: Transform Your Business by Being Remarkable
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2.17 15
In May 2003, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks, JetBlue, Apple, Dutch Boy, and Hard Candy have that other companies don’t? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?... show more
In May 2003, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks, JetBlue, Apple, Dutch Boy, and Hard Candy have that other companies don’t? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Answer: They were purple cows. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting…remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won’t ignore a purple cow. You can’t paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place.
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Format: paperback
ISBN: 9781591845584 (1591845580)
ASIN: 1591845580
Publisher: Portfolio Trade
Pages no: 224
Edition language: English
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Community Reviews
Melody Murray's Books
Melody Murray's Books rated it
1.0 Purple Cow: Transform Your Business by Being Remarkable
Gack. Warmed-over marketing advice. Ptui.I dig Godin's website, but the book did nothing for me. After seeing the same graph (with minor changes) 4 times in 50 pages, I threw in the towel.
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