A meta description is an HTML tag used to describe the content of a web page. This description will show up below the title and URL of your page as it appears in the search engine results. Google gives room for about a 1-2 sentence (160-character) summary below every search result. So, in one to two sentences, your descriptions should offer a compelling reason to visit the webpage. Add a clear call to action, address an emotional pain point, or offer a specific benefit to visitors. It is also important to have unique descriptions for every page on your website. Want help creating high-quality content that will get you noticed online? If yes then it is best to connect with the experts of an SEO company in St Petersburg, FL.