All I can say is, man, I wish J.M. Hirsch packed MY lunches.
Instead, he wrote a photo-heavy book so you can pack your own lunches the way he would do it. I was surprised that this is not a "cookbook" in that it does not have any actual recipes. Instead, it's full of photos of lunches with little notations about what's in the lunchbox so that you can duplicate it on your own and give it your own style. So it's really more a book of "ideas," which, once I got over it not being a traditional cookbook, I found that I liked, since I was mostly looking for ideas, anyway.
However, I don't believe for a moment that these lunches actually only take 10 minutes to put together. Still, if you're looking for some drool-worthy inspiration to make lunches for yourself or someone else, this book is a fun place to start. No need to have school-aged kids to enjoy it, either -- I looked for ideas for lunches for my husband, and most of the ideas are sophisticated enough to appeal to an adult palate.