Most tend to overlook the necessity of having a well-designed business visiting card which reflects any brand perfectly. However, 1st impressions always count. It is the initial step depending on which a client decides to choose or not to choose a company.
However, designing a business card involves a number of steps and procedures as followed by any reliable company. These include,
- Understanding business requirements –
The first step involves laying down a complete guideline of one’s requirements in front of the chosen designing company. This includes stating an in-detail explanation of the organisation’s profile, services and amenities provided by the company as well as its associated functionalities.
This helps the designing company perform a feasibility study of its customer’s requirements and briefing the customer on the actual recognition of the product.
- Development procedure –
In this step, a visiting card designing company will use Adobe Photoshop as its base tool to create an attractive design for its client. A reliable company also contacts its client after every step to verify that work is on the right path.
Post verification of each step, designing proceeds until the final product is delivered to the customers.
- Final delivery and updates –
A business card designing company will deliver the final product to its clients on its successful completion. Prior to this submission, these designers may run a demo survey amongst potential buyers to understand its acceptability among the masses.
A positive response from both the customer as well as its client base sees this business card getting delivered to a recognized individual of the company.
In addition to the above steps, there are certain factors which affect the creation of a successful business card design. These include,
- Visual experience –
Customers prefer business cards that project all necessary information in an eye catching manner. In other words, a business card without complex designs and patterns is often considered to be a successful one.
- Size matters –
Experiences say, no person likes a large business card. Instead, a compact rectangular shape and design seems to be perfect with the majority of clients as it perfectly fits into their pockets and offers a close view of intricate information.
- Proper formatting –
A card may be of the right size or with bright colours or layout, but without proper formatting like spacing and alignment, it is likely to appear unorganized and unappealing. Hence, designers make sure that the format of the business card is proper.
- Font style and size –
Most clients demand mixing different font styles and sizes in their business card. However, that often proves to be a wrong idea as mixing multiple styles and sizes ends up with a messy design.
Again, if the size is too small, it would create difficulty for people to read, largely impacting the visual effect or design of the business card.
However, if the business visiting card design agency is experienced, chances are they will be aware of all these intricacies. This is how one can design a card.