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text 2016-02-26 01:44
Bacall Associates - Innovative marketing events and PR





Wonder why a lot of clients had the pleasure and privilege of working with Bacall Associates? It’s because the company has been one of the most professional public relations companies around the world for several years and their shining reputation in the industry is one of a kind.


Each of Bacall Associates’ staff has a vast knowledge regarding travel as well as public relations, marketing and sales. You’ll witness exceptional professionalism in their work with their august ability and energy in providing ingenious and fresh story ideas. The staff’s positive attitude also leads them nine times out of ten to come up with a solution for any given situations.


Most of the testimonies from their clients include awe to the company’s unsurpassed knowledge and expertise in the field of all things luxury as well as their huge assistance for them. With this, Bacall Associates proved to have outshone all others.


Clients also have the greatest respect for Bacall Associates’ professionalism and competence. They’re also proud of the company’s devotion to their work as their queries are always promptly answered.


Bacall Associates always follow a proactive approach to the market via an excellent network to all relevant media, travel trade and society authorities. They have flawless style and know the most effective ways of getting the best media response. Most clients cherished their relationship with Bacall Associates and promised to remain being a partner of the company in the coming years.


Bacall Associates is proud to have a creative and diligent team that’s committed in achieving their objectives.  It is the only company to have succeeded in securing a major consumer award for one of the Hilton’s resort properties.


The company operates to a very high standard and represents their clients in the most professional and positive manner. Clients are also impressed with the level of contact that Bacall Associates have within media circles and with all their efforts that have benefited the clients greatly in promoting the image and profile of their firm.


Bacall Associates provides great care and attention to their clients through the unrivaled dedication of their team. Their team includes true professionals that have in-depth knowledge and extensive experience, and have an instinct for different publications’ needs.


For more than 20 years, Bacall Associates has always been honest and easy to work with in all of the dealings of their clients.


Meet Bacall Associates’ Team


Jeff Bacall is the company’s managing director. He has worked in public relations, marketing and sales for over 30 years. He has a good experience in both in-house and external consulting for travel and lifestyle firms. He has taken up leadership roles in the airline industry and has worked with both small and large scale hotels and residences.


Charlotte Lowe joined Bacall Associates after studying marketing at Bournemouth University. She gained great experience on a work placement year at a high profile rewards and incentive agency. She discovered her passion for travel at such a young age.


Zoe Slater graduated at University of Manchester in 2008 with a BA (Hons) in Politics and Modern History degree. After graduating with her masters in multimedia journalism at Bournemouth University in 2009, she worked as a freelance journalist for several publications and the Press Association. She has always had a passion for travel and after working with the in-house press and marketing team of the Zetter Group, she decided to join Bacall Associates to work on adifferent portfolio of accounts spanning Europe and Asia.


Other dedicated members of Bacall Associates include Flora Gandolfo, Claire DaBreo, and Nat Frogley.


Give them a call at +44 (0)870 428 8401 because they’d really love to hear from you, or why not drop them an email at pr@bacall.net and they’ll get back to you as soon as they can.


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text 2015-08-19 02:00
Victor Edozien: More Tips on Innovative Management

Asaba Group Holdings continues to seek innovative solutions to problems that will enhance their company's viability as well as develop their clients' experience with the company through the services the company provides. 


Here are more vital steps you can take to develop your business management: 


  1. Innovation is beyond invention 


Invention commonly refers to the creation of something new or novel while innovation involves improving upon something that already exists. But if we observe King Solomon's wisdom, nothing new is ever created and so we end up equating invention with innovation. Nevertheless, innovation, as it is applied in the modern context, requires going beyond the mere creation of something that has not been conceived or produced before by humans. 


Certainly, the smartphone did not exist before the '90s. It is an invention as well as an innovation in communication. However, the way it was conceived off initially, it was a practical tool for replacing the old land-based phone for the sole purpose of making direct calls. Of course, now we know what smartphones are now capable of doing – and that is innovation adding to what had been already invented. 


As someone has put it, invention is the first step of the process; innovation is the continuing process of improving upon what exists. Birds already flew for millennia upon the earth; but it took human ingenuity to imitate and even surpass the possibilities of flight. 


  1. Innovativeness should become an acquired habit 


The desire and discipline to attain excellence is never an inborn quality. Children either catch the ability to be creative from somewhere or they are taught to become so. Even prodigies need to hear or see something before they can acquire some proficiency in certain artistic skills. In general though, creative or innovative genius arises because there is a need or the desire to achieve something extraordinary. 


In the organization, innovation can only be of great use and value when more people are constantly engaged in the process of improving how things are done. Releasing the energy to innovate demands providing enough individual freedom to workers, as well as collective independence, in order for the organization to come up with novel solutions. 


Once the habit of innovation has developed, the organization will become an organic source of ideas and ways of transformation that the organization is capable of undergoing toward its maturity and greater progress. 


  1. Develop innovation pioneers 


As in many human endeavors, innovation also requires the presence of people who seek ways to solve certain problems in simple or ingenious manner. These thinkers can be radical, rebellious and even destructive in the way they approach things; however, allowing them to do what they do best can bring about the necessary improvement in the general environment. 

If Einstein had been content with accepting the ideas of Galileo and Newton, he would not have come up with the Theory of Relativity. Had he been content with his job as a patent-office clerk, he would not have brought about revolutionary changes in the study of our physical world. 


An organization needs these pioneers who will lead the way to innovation and to productivity. 


  1. Conduct trial-and-error runs to ferret out errors 


Brainstorming sessions can provide as many innovative solutions to a particular problem. However, trimming down the list to a few possible and least risky will suffice to propel the process toward a positive outcome. Taking into consideration profitability and efficiency in the implementation, the organization can then choose one or more of the remaining solutions to achieve maximum productivity. 


Committing mistakes is a given in almost any endeavor in life. Yet the fear of failure which will result in stagnation and loss of income can prevent many from taking necessary risks. Without a healthy amount of risk-taking, innovation cannot produce the necessary benefits it is meant to achieve. 


  1. Instill creative competition 


Finally, in order to sustain an atmosphere conducive to innovation, an organization will do well to select people who have diverse talents and disciplinary backgrounds in order to maintain a broad base for addressing issues. When each distinct perspective is given the chance to present the problem, a more synergistic and encompassing solution will arise. 


Asaba Group Holdings believes in capability of people with wide experience and excellent professionalism to innovate according to the processes described above. It has always subscribed to the holistic approach as the determining factor for making any organization thrive in the dynamic and highly-competitive environment.

Source: fionnunnk.microblr.com/post/38653/Victor_Edozien_More_Tips_on_Innovative_Management
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