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text 2017-12-09 07:20
Book launch case study results

 So what works when it comes to marketing your self-published book?

 

Nothing.

 

Well, maybe that's being overly cynical. You may find some things work infinitesimally, but let me assure you there is no book marketing "silver bullet". At least that's been my experience over the past seven years with my eight novels and two plays.

 

But, hey, I'm ever the optimistic (what's the alternative?) and so when I received a promotional email (no personalized salutation) from an indie author saying she noticed I’d reviewed a book similar to one she had just written and if she sent me a free e-pub edition would I be interested in reviewing hers, I was curious as to know how she culled my email address from the millions on Amazon.

 

So I agreed to review her book on the condition she tell me how she got my email address and any other tips she might have on marketing. She responded favourably and was very forthcoming.

 

This all transpired in early October 2017  and I wrote a blog (see my previous blog entitled Book Launch Case Study) about what she had undertaken to produce and market her novel on October 18th.

 

As promised I read and reviewed her novel and rated it two stars. It was classically amateur. As well as posting the review I sent her a long, constructive (at least I thought it was) email with suggestions on improving the book and her overall writing.

 

She sent a terse reply saying I clearly did not enjoy the genre and her book obviously was not for me.

 

Fair enough.

 

So I thought I would wait and see if the money she spent on marketing would increase the popularity of what I considered a bad book.

 

Her book was published Sept. 27, 2017 and here's what she'd done and spent up to the point of sending it to me:

- To produce her book she hired two beta readers at $50 each and got a book cover artist from her writers’ group to design her cover for $65. No editor was needed she said as she just happened to be one herself.

- She purchased a Book Review Targeter app for $200 (that's how she got my email address).

- She uploaded the culled emails into Group Mailer and had "about forty-five people agree to read and review a free version of the book and an additional twenty who declined the free copy and purchased the book to review it.”

That's 65 people who agreed to review her book. Keep that number in mind.

In addition, she said she had another three or four lists (from additional similar books) she had yet process.

- At the end of October she was running a 99¢ campaign for the e-book edition for two days on Amazon and one-day free book promotions on Pretty-Hot Books and Discountbookman, spending ten dollars for a featured promotion on bookreadermagazine and running a giveaway on Goodreads.

- Let's not forget her friends, colleagues and clients whom she apparently had no problem asking to buy and review her book. She also asked writers in her writers’ groups to share information about her book on their Facebook pages and had started looking for blogs to ask bloggers to mention it.

 

All this cost her $375, and, I might think a bit of personal integrity and perhaps even a friend or two. But who isn't prepared to sacrifice their integrity, friends and even money if it means hitting the Amazon Best Seller list?

 

In the 71 days since her book was released she's had 7 customer reviews on Amazon with an average 4 star rating. Her book is currently ranked 3,359,000 on Amazon.

 

So what's the take away from this book launch case study?

 

  1. - Promises are not reviews or sales (remember those 65 people who promised to review her book, buy her book, or both) they're just promises.
  2. - Offering your book free or for 99¢ does not generate reviews or sales.
  3. - Since her family, friends, professional colleagues and clients didn't step up and review her book maybe you shouldn't go there. Relationships are more important than a book review and you really never know how much harm you're doing. Think of the friend who got involved in that multi-level marketing scheme - do you really want to be like him?

 

Am I happy she fell flat on her face? No. Am I vindicated that her efforts fell miles short of what I imagine her expectations were? No (well, maybe a little).

 

Mostly I hope she's gained some knowledge, maybe a bit of humility and carries on, but with emphasis on improving her craft rather than her marketing schemes. Maybe even get that email I sent out of the deleted file and take a look at what I suggested.

 

And always remember what Nietzsche said, "Art is the proper task in life."

 

And that would be whether it sells or not.

 

Stay calm, be brave, watch for the signs

 

 

30

 

Author Amazon Page  https:www.amazon.com/-/e/B003DS6LEU

 

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text 2017-11-06 08:10
Site Launch - Main Street Romance
 
Main Street Romance
Love Stories for Everyone from Authors You Trust
Addison Cole | Chris Keniston 
Nancy Naigle | RaeAnne Thayne
 
 
About Main Street Romance
 
Main Street Romance is made up of four friends and bestselling authors who adore romance, and are committed to filling your bookshelves with sweet and clean love stories you'll be excited to share with your best friend, Mom, Grandma, and your teenage daughter, too. No profanity, graphic sex, or violence.
 
Not only are they dedicated to writing sweet romance and growing their audience with new readers, but they will be building an entire community around the Main Street Romance brand, including giving readers short stories that take place in their very own Main Street Romance world, where new characters along with characters from their prior releases, will appear in stories that take place on Main Street, in Romance, Virginia.
 
 
Join them on the front porch for a cool glass of sweet tea, curl up in a cozy chair, and get ready to fall in love with your next favorite read.
 
 

 

 
Meet the Main Street Authors
 
Addison Cole is the sweet alter ego of New York Times and USA Today bestselling and award-winning author Melissa Foster. She writes fun, flirty, and sweet romance with a dash of heat.
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Chris Keniston is a USA Today bestselling author of more than twenty novels known to delight audiences with stories of falling in love, family values, and all around entertaining shenanigans.

Nancy Naigle is a 
USA Today bestselling author. She whips up small-town love stories with a dash of suspense and a whole lot of heart.
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RaeAnne Thayne is a New York TimesPublishers Weekly and USA Today bestselling author of more than fifty books.
 
Find Us Here
 
 
 
We're World Building - Join Us! 
 
Join them to celebrate the launch of MAIN STREET ROMANCE and help build your next favorite sweet romance world!  Click to Join the Launch Party!

Coming soon! An entire Main Street world set in Romance, Virginia, where you may see your favorite characters from each of our series, and meet new characters on their paths to love! A map of our Main Street world will be ready for you soon! Don't miss out. Be sure to sign up for our newsletter!
 
Giveaway
 

a Rafflecopter giveaway

 

 

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review 2017-10-26 00:00
Hemingway at Eighteen: The Pivotal Year That Launched an American Legend
Hemingway at Eighteen: The Pivotal Year ... Hemingway at Eighteen: The Pivotal Year That Launched an American Legend - Steve Paul,Paul Hendrickson There was really nothing interesting enough forcing this reader to finish reading the book. Very boring actually. Disappointed, as expectations were much higher than the actual experience.
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text 2017-09-22 14:37
Book Launch: Antologia de Poesia Contemporânea "Entre o Sono e o Sonho", Vol. VIII by Gonçalo Martins

 

For the first time I see one of my poems chosen and published in the VIII Anthology of Contemporary Portuguese Poetry "Between Sleep and Dream". 

 

 

If you're into Poetry, read on.

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text 2017-07-18 08:10
Release Day Launch - Eyes On You

   

From New York Times Bestselling author Laura Kaye, comes EYES ON YOU, a new novella in her Blasphemy Series, brought to you by 1,001 Dark Nights! Be sure to grab your copy today!

   

 

About EYES ON YOU (Blasphemy #3):

 

She wants to explore her true desires, and he wants to watch… When a sexy stranger asks Wolf Henrikson to rescue her from a bad date, he never expected to want the woman for himself. But their playful conversation turns into a scorching one-night stand that reveals the shy beauty gets off on the idea of being seen, even if she’s a little scared of it, too. And Wolf loves to watch.

 

In the wake of discovering her fiancé’s infidelity, florist Olivia Foster never expected to find someone who not only understood her wildest, darkest fantasies, but would bring them to life. As Wolf introduces her to his world at the play club, Blasphemy, Liv finds herself tempted to explore submission and exhibitionism with the hard-bodied Dom even as she’s scared to trust again.

 

But Wolf is a master of getting what he wants—and he’s got his eyes set on her…

   

Amazon US | Amazon UK | Amazon CAN | Amazon AU

   

Download the Free Kindle App

       

 

 

 

EXCERPT:

 

The silence that followed was thick with tension, and Liv almost couldn’t decide if she’d hallucinated what’d happened or if this first date was truly just that bad. Jerry wouldn’t make eye contact and, instead, peered down at his cell phone beneath the table. So she took the opportunity to survey the diners sitting at the horseshoe-shaped bar near them in the hopes she’d see someone, anyone, she knew.

 

God, please give me a way to escape Mr. I Don’t Use Menus.

 

But God had clearly forsaken her, because the party of three women having a girls’ night out were strangers. As were the various groupings of men, some of whom wore Orioles gear and watched the pre-game commentary on the captioned television screens above the bar. An elderly man she didn’t know sat alone nearest to their high-boy table nursing a glass of bourbon, and two seats down from him…sat the hottest man Liv had ever seen.

 

And that was her impression just from seeing him in profile.

 

He had dark blond hair and a chiseled jaw, and even sitting, it was clear that he was tall.

 

Seriously broad shoulders filled out a dark green button-down shirt, and big hands gripped a glass of water. Now God was just being mean. Because someone was going to get to be with that man tonight while she was stuck here with Jerry of the I Don’t Use Menus clan. As she watched, not-Jerry pressed his cell phone to his ear and began talking in tones too low for her to hear. On a sigh, Liv returned her attention to Jerry. Not that it mattered, because his gaze remained fixed on his phone. She drained the rest of her Prosecco and wished someone would bring her the bottle. That wouldn’t be too awkward for a first date, right? Right?  

 

   

 

 

   

 

About Laura Kaye:

 

New York Times and USA Today bestseller Laura Kaye is the author of over twenty books in contemporary and paranormal romance and romantic suspense. Laura grew up amid family lore involving angels, ghosts, and evil-eye curses, cementing her life-long fascination with storytelling and the supernatural. Laura lives in Maryland with her husband, two daughters, and cute-but-bad dog, and appreciates her view of the Chesapeake Bay every day. Laura is a member of the Romance Writers of America, the Maryland Romance Writers, and she is past president of the RWA-Contemporary Romance Writers.    

 

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