When designing a logo, how can you be sure that the identity that you're working on will be a success in the real world? There are many things that you need to consider while creating your company's logo. A logo derives its meaning from the quality of the things it symbolizes. A logo helps your business with brand identity. If people remember your logo then they will surely remember your company if they have seen it somewhere else before. That is why many people love Nike and Apple logos. The businesses they represent are deemed as successful, it's easy for anyone, even for designers, to feel that logo be successful too. It's near impossible not to see those associations. Today we will provide you the real traits of logo designing which will help you find and create the best logo for you.

• What's the role of a Logo?
  
  The primary goal of a logo is to identify. So if a logo is used consistently by the company on various platforms then people will immediately be able to identify the brand with one look at the logo. Earlier the logo used to be very different but now we need to look at the eight characteristics for successful logo design. Let us discuss those traits for the best logo for your business.
  
  Simplicity
  Relevancy
  Memorability
  Differentiation
  Scalability
  Versatility

Simplicity

if you have a look at the logos of the most successful firms and companies of the world, you will see that they all have logos that are simple. And if you look through the time, the logos have become more simplified and refined over time. If your logo is not simple then a busy logo makes the identification more difficult. A simple logo contains only what is needed and only contains the idea which will help you with the most recognized logo.

Differentiation

Differentiation help in identifying one brand from another. For instance, when you go shopping, you have hundreds or even thousands of different products for your attention. While we're talking about differentiation, it's important to remember that the logo is one small piece of the overall brand identity, so it needs to be sufficiently unique when compared with the competitor.

Relevancy

Well, it is important for your logo to be different, but you don't want to take things too far for the point that you're different. You need to make sure the logo you create sits comfortably in the field or niche it operates in.

Memorability

Memorability means you need to aim to design a logo that people will remember. If the logo is distinct & sharp then it will automatically create a space in people's minds.

Scalability

Another important characteristic of a successful logo is scalability, when you’re designing your logo, make sure to zoom in and out, to ensure your logo is legible at smaller sizes. It’s also good practice to test your logo on mockups, to ensure it works effectively in real-life small applications too and is still legible and recognizable from a distance.

Versatility

A successful logo design will work effectively in a wide range of situations. Doing this ensures the logo to be immediately recognizable, and to look it's best no matter what sie of the area it is placed in, or the color or material its placed on.

These are the few traits that need to be taken care of while creating a logo for your business. This will help you stand out from the rest of the others and help you with creating your brand awareness so you can grow in your business.

More info: vervelogic

An initial but extremely critical step in creating a company is coming up with a good logo. They are compact but creative identities of a company or a brand. These compact and effective logos can be made with the help of creative logo makers.

This article explores the importance of logo for a company and what to look out for when creating one.

Reveals Identity

The most important role the logo of a company plays is revealing its identity. The logo tells the viewer what the company is all about in just one glance. Just looking at one among the sea of other logos, the customer is able to tell that this company resonates with their needs.

A logo connects customers’ needs and specific requirements to the unique products and services of either companies in completely different industries or ones that are within the same industry but have different approaches to creating products and offering services.

For example, most ice cream companies will have a swirly ice cream in their logos while the logo design company of a IT will most certainly have some IT elements like computers or software.

Attracts new Customers

A logo is used as a tiny but highly effective marketing element. The logo design piques the curiosity of a bystander outside the store, or a visitor surfing a website having the logo of the company in the form of an advertisement or citation. Their curiosity will urge them to check out the store or website and turn them into potential leads.

There are many ways in which a logo generates a customer’s curiosity. These ways are well known by a professional logo maker and that is why they focus on eye-catching combination of colors or design elements that appeal to all types of customers. Attractive logo design also earns some trust and encourages the customer to try out a specific company or brand.

Creates unique identity among the competition

A major problem arises when multiple companies operating in the same industry fight for the customer’s attention using their arsenal of advertising tools.

More often than not, an industry has design elements that people have become familiar with, like an Italian chef on a pizza box. Because of such familiarity and relatability, companies hesitate to use any new element in their logo.

Also read : Logo Design Trends All Set To Transform The Designing Arena in 2019

But repetitive design elements ends up confusing customers among companies and brands and the marketing efforts of a company fall short. Therefore, company logos that move away from cliched designs but are still relatable, create a unique identity among the competition.

Easy Placement

Logos are a company’s tiniest banners that are put everywhere. Regardless of whether a company is distributing informational pamphlets or organizing an event, the logo is put in a corner along with the company’s theme colors. If the company is supporting a social media influencer or donating money to an organization, they simply put a logo on their websites.

Logos are also put on a brand’s merchandise letting customer’s show off their brand loyalty but double up as advertising at the same time.

Guidelines for a Great Logo

Clear Text

The company's name should be crystal clear on its logo, separated by sufficient spaces and filled with colors distinct from the background. This aids easy visibility and readability when viewed from a distance such as a billboard, or when seen on a moving vehicle.

Smart Color Choices

While it is advisable to use colors to draw attention, there is such a thing as too many colors. When advertising on different sized products with different textures printed by different printers in different geographic locations, colors can get muddled with each other and fail to recreate an accurate representation of the original logo. Therefore, it is advised to avoid gradients and stick to less than 3 solid colors.

Also Read : Plethora of Logos Creating Distinctive Brand Identities!

Have something Memorable

The first step towards making an impacting logo is to have something memorable in the logo. Companies achieve this with various effects.

Some brands use interesting fonts or modify some part of the text so that they are not just a regular font. Many companies are known to simply add an illustrated icon next to the text part of their logo. For minimalistic logos, modern looking fonts paired with an accent color always works.

So, create a memorable, colorful, and clear logo with the help of a logo maker and enjoy all the benefits from the smallest of your marketing efforts.