Over the past few years there has been a significant increase in the number of medical research studies being commissioned. The focus of these studies varies widely from voice-of-the-patient to pharmaceutical positioning and branding. Successfully recruiting for such studies can be a challenge. Keeping up with medical abbreviations, consumer privacy issues, HIPPAA regulations, and other restrictions are just some of the reasons why it’s important to choose a recruiting firm that has a dedicated team of healthcare study recruiters.

What Makes A Good Healthcare Recruiter?

Healthcare recruiting teams spend more time building relationships with medical offices; doctors and nurses; and patient groups. Such relationships are key to successfully recruiting for healthcare studies. We’ve had market research firms contact us in a panic when they realize that recruiting for medical and healthcare studies are way more challenging than recruiting for general studies. Our healthcare recruiting teams have worked within the medical establishment and have long-established relationships with various groupsand individuals within the industry.

A good healthcare recruiter engages with patients and consumers and is familiar with emerging trends, causes, and foundations that are active within their communities. Beyond engagement and relationship building, successful medical recruiting teams spend a lot of time reading medical journals and looking for possible links between medical conditions that can make recruitment easier.

Does it Take Longer to Recruit for Medical Studies?

Depending on the focus of the medical or healthcare study, recruiting may take longer. If recruiting requires going through a medical office or connecting with healthcare providers, the hours to make contact are limited. This is where relationship building pays off. Our recruiters know when it’s okay to outreach and are sensitive to the busy schedules of professionals. Given our experience recruiting for medical and healthcare studies, we can easily give a realistic timeline to the researcher. When partnering with market research recruitment agencies, our healthcare recruitment teamfamiliarizes itself with the scope of the study so we can collectively work on a timeline for recruitment.

Respondent Databases

Recruiting for any type of insite research and consulting study usually starts with up-to-date respondent databases. Such databases can be segmented and organized so that recruiters can easily filter for the particular requirements of each study. Recruiting for medical studies requires specific tagging of data when inputting information into databases. Medical study recruitment will usually be a multi-pronged approach. Recruiters will first look for available, qualified participants in the database while also reaching out to professional networks.

Recruiting for medical and healthcare studies requires a skill set that goes beyond general market research recruiting firms. When it comes time to recruit for your next healthcare study, it’s best to partner with a nationwide recruiting agency that has demonstrated experience with medical recruiting.

To Fill a Medical Study, Request a Proposal Today!

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For those who don’t work in market research, it isn’t uncommon to think that recruiting suitable participants is simply an administrative task. How hard could it be to develop a study discussion guide, find people who would be interested in getting paid for a legitimate study, then synthesize the results into a final report? We’re here to tell you it’s hard. It’s hard because finding the right people to participate in market research studies can be challenging and directly affects the quality of the research findings. Managing study participants takes a lot of work. Not only do you have to connect with qualified participants, you need to ensure that they hold up their end of the deal and show up, whether it’s for a focus group or in-depth interview.

Focus Insite has been called numerous times from companies that thought they could manage recruitment, only to learn that it is much harder than it seems. Recruiting isn’t an administrative task that can be easily managed as a ‘side project’, it’s the hub that connects the business commissioning the study; the study participants; and the qualitative research consultant.

Market Research Recruiting Firms

Each market study is unique and requires different types of participants. Some studies require insiders such as CEOs, other top-tiered managers or health professionals, while other studies require actual users of a particular product or service. Depending on the focus of the study, recruiters are constantly trying to connect with potential qualified candidates, all the while knowing that there are many reasons that the effort it takes to connect with these individuals may be for naught. Sometimes the researcher learns that the suggested participant doesn’t qualify for a number of possible reasons, other times there are schedule conflicts that arise and a participant who was all set to go, suddenly can’t make a scheduled focus group or in-depth interview.

Study Participants

A participant recruitment agency spends a great deal of time and energy building rapport with study participants. If participants don’t have a connection, even a casual one, the study can get derailed with high attrition rates. Connecting with participants starts at the moment of contact and continues throughout the study. Nationwide qualitative research firms outsource recruiting to market research recruitment agencies because they know that it takes a lot of hand-holding, people management, and follow-up to manage study participants.

The Business

There are a number of market research recruitment agencies and firms that exist because businesses know how important market research can be to the ‘bottom line.’ They hire such firms togain deeper insights into their target demographic, or before launching a new product or service.

The Qualitative Research Consultant

Once the researcher has the right number of qualified participants, the study can then proceed. There are a number of methodologies market researchers rely on when conducting a study. Some studies are better suited toward mobile ethnographies, while focus groups are better for others. Hiring a qualified and experienced market research firm ensures that the study design is appropriate for the study objective.

Contact us here to learn more about recruiting for your next market research study.

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Qualitative market research studies would be impossible without study participants. They are the lifeblood of any study, and are vital to the market research industry. Study participants are screened and selected to meet the specific criteria of a study, and as market research methodologies become more varied, there are sometimes demands on participants’ time that go beyond participating in a focus group or in-depth interview.

Qualitative research consultants spend a lot of time creating screeners so that market research recruitment agencies can seek out participants who qualify. A focus group recruitment agency often keeps a database of available people who are willing to participate in market research. Such databases are useful when needing to populate a study quickly that doesn’t have very specific criteria. For example, a company may want to do a survey gauging brand awareness across the United States. The screener for such a study may require only an age bracket. When needing to fill general categories and quickly, up-to-date databases are useful and helpful. It isn’t uncommon to have databases filled with names and contact information of people who make a jobout of participating in market research studies. These ‘professionals’ are savvy and can be found in many nationwide recruitment agency databases. Again, because there are plenty of surveys and studies that require quick access to consumers, it’s great that there are a lot of people who are able to make good money by participating in studies. Because there are many market-research studies that have exacting requirements for who can and cannot participate, it can become problematic when ‘professional’ participants know how to answer questions to get past the screener and end up being selected to participate in a study that they don’t actually qualify for.

Deadlines can be derailed if the researcher has to disinvite certain study participants and seek out replacements. Not only does this take a lot of time, it also takes a lot of energy and money. This is why many nationwide qualitative research firms choose to hire market research recruiting firms. Managing study participants takes time and resources, and experienced researchers know that their time is better spent designing the overall study rather than search for and recruit participants. Because it isn’t uncommon for ‘professional’ study participants to foil the screener by answering questions in a certain way, some market researchers design their studies to have a required step for participants to upload a photo or video about the subject matter of the study. Depending on what gets uploaded and how questions are answered, the researcher may determine that the participant isn’t an ideal fit and may seek a replacement. This is never ideal for the market researcher, but if working closely with a recruitment agency, replacements can be quickly found so that the study can continue with minimal disruption.

Leave market research recruitment to the professionals. You’ll save a lot of money and headache by outsourcing recruitment to professional market research recruiting firms!

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It is impossible to conduct qualitative market research without study participants. As market studies become more sophisticated and seek to answer more nuanced questions, finding qualified participants becomes more challenging. Many market research companies keep a database of people who have signed up to be called upon for consideration in market research studies, but more and more, qualitative research consultant are hiring nationwide recruitment agencies to look beyond databases and seek out participants that meet the screening requirements.

The value of working with a market research recruiting firm goes beyond just finding study participants, the added benefits include: managing participants from the beginning of a study to its end; paying participants when they’ve completed the study; and managing information so it conforms to privacy standards. These additional advantages make it very cost-effective to use nationwide recruitment services. Trying to manage recruitment internally eats up a lot of time and money for the qualitative research consultant, which is why many nationwide qualitative research firms outsource this crucial task. In candid moments, qualitative market researchers will tell you that recruiting is like herding cats: just when you think that you’ve got everyone corralled and committed to a project’s timeline, someone drops out of the study, or you discover that someone got by the screener and doesn’t meet the criteria of the study. Recruiting is very much two steps forward, one step back.

Market research studies involve more than just focus groups, and many are designed with multiple methodologies, such as mobile ethnographies, in-depth interviews, and surveys. Given these different methodologies, a recruiter spends a lot of time interviewing potential participants to not only make sure s/he qualifies, but that this person can commit to the various components of the study that might be required. Depending on the nature of the study, this can go pretty smoothly, or it can be a real challenge. Any study that requires participation from executives or specialized industries requires a lot more time and sleuth work to even find such participants.

Market research recruitment agencies exist solely to find and manage study participants. Turning over recruitment to the specialists saves a lot of time and money, keeping your study on time and on budget.

Want to see how we can save you time and money on your next market research study? Contact us here.

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When it comes to market research, there are times you may want to do it yourself and times when you might want to outsource. In some cases, market insite research can take a lot of time away from you doing your core business. This is especially true if you have a very small business without a huge marketing department.

Should You Outsource?

To determine if you should outsource, consider these questions.

* Do You Have the Time? – If it’s just you, chances are you simply do not have the time to both earn money and conduct market research. If you’re in the start-up stage and haven’t started taking on clients, then you’ll need to determine if you have the time to really do it. With Focus Insite, you’ll get a dedicated project manager who can give your market research the time and attention it deserves.

* What Is Your Budget? – Can you come up with the budget to pay someone to conduct market research for you? The cost will vary depending on whether you hire a marketing firm, or if you hire a virtual assistant to simply do the tasks you assign. Focus Insite offers affordable options for finding participants for your market research efforts.

* What Are Your Goals? – If you’re not sure of your goals, then you may need to take out time to determine what they are before you conduct or have someone else conduct the research. Knowing the goals of the research will help the person conducting it set up the right process for collecting data.

Questions to Ask If You Outsource

When you choose someone else to do your research, who isn’t directed by you but rather a full service firm, you want to ask these questions.

* Does the Firm Have Experience in Your Industry? – It can be tempting to hire any firm to do your research but the truth is, you need to hire someone who is in your own industry and who understands your industry. If you are in the B2B, B2C, IT, or medical space, Focus Insite is the firm for you.

* How Much Control Do You Need? – Whether you can stomach hiring out your market research will depend a lot on your personality. Some people need a lot of control. If this is you, rest assured that Focus Insite will work with you at every step of your project including insite research and consulting and will provide timely updates so you’re never in the dark.

* What Contacts Do You Have? – It’s imperative to establish contacts in your field that you can go to for help when you want to conduct market research. You can interview them, or you can get information from them about a firm or person to hire to help you conduct market research. Focus Insite, one of the best market research recruitment agencies has an extensive database of people in your field ready to fulfill your market research needs.

While we highly suggest hiring Focus Insite to do the heavy lifting for you, the most important thing is to do market research. Do it right, and do it without preconceived notions. The best market research will actually change your mind about what works and what doesn’t work in your business, so that you can make major changes that get results.

Original Reference: https://bit.ly/2Ms7pca