There are millions of apps on app stores these days and only a few of them are popular with high rankings. It is important for businesses to assess what mobile app marketing strategy they are going to use. A good marketing plan can make all the difference in an app’s performance. Here are some of the best practices that mobile app marketing companies use to skyrocket their app to the top.

•      Target Audience - Figure out who your target audience is, what niche community you’re trying to serve. This helps to optimize the app more specifically to favor what your target audience wants.

•      Competitors - Competitors in the app market are as vast as the ocean. Pay attention to your competitors, learn from them then learn to beat them. Being just another app like the other existing ones is going to dim your chances of success. When you offer something so unique in your app that nobody else in the app industry offers, and it happens to be loved by everybody, that’s when you hit the jackpot.

•      Create Hype - All aboard the hype train! Do it all! Get the press to talk about your app, write blogs, create social media campaigns, make viral videos. This helps get the word out even before your app’s launch. When you actually get to launching the app, the amount of attention you’ll get will be a walk in the park.

•      Optimize SEO - Configuring the SEO of your app’s and app related content will enable it to show up in search results that may even scarcely involve keywords related to your app.

•      Assess - Assess your app’s performance by taking a look at its daily performance reports. Tweak the parts that underperform.

•      Reviews - Reviews mean everything, a well-rated app gives potential users the confidence to install your app. Be open to feedback. Acknowledge and respond to them politely.

•      After Launch - Retain the hype you created for your app in its initial stages by advertising, blogging and more.

Read also: Top 5 Common App Marketing Mistakes To Avoid

Beat all the hassles of having to market your app all by yourself, let the industry professionals handle it for you. AppDupe, a mobile app marketing agency with over 10 years of experience in the app industry provides you with mobile app marketing services like Mobile App Consultations, Mobile App Monetization, Pre-Launch Campaigns, App Audits, Public Relations, Post-Launch Marketing and more!

Because of the high penetration in the mobile market, most of the users use a smartphone device for accessing the internet today, this means that most of your customers are coming to you from their smartphone devices at an increasing rate. This is true for every business, be it a B2C business or a B2B one. Today, the first point of contact that you have with your prospect customers is through a click on the link (to your website/social media page) on their smartphone.

Mobile marketing is changing the business game by giving you access to more customers and exposure. The umbrella term "mobile marketing" includes any marketing activity that is done through a mobile, for eg, online shopping, SMS notification, or a product advertisement. According to a report, the average smartphone conversion rates are 64% more than average desktop conversion rates for e-commerce businesses.

Here are the top 5 reasons why you should put more focus on mobile marketing today:

1. Time spent on mobile devices:

Thanks to its mobility advantage and cheaper internet connections, Indians alone are spending 90% of their online time on mobile phones. This means that an average Indian user is spending 28 hours a week navigating websites or talking on their mobile devices giving a lot of opportunity to the marketers for successfully capturing their attention.

2. Impact on mobile commerce:

Consumers are increasingly using their mobile phones for making purchases online from e-commerce giants like amazon.com, flipkart.com, jabong.com, etc. Businesses as giant as urbanladder and small businesses like mom and pop shops realizing this importance are developing user-friendly mobile portals for facilitating sales.

3. Price comparison:

With the help of mobile technology, the consumers are able to shop and compare products online with the products they see while walking in the store. If you have a good mobile presence, then the consumer will be able to compare your product's benefits with the product that he sees in the store.

4. SMS open rates:

According to a report, SMS (Short Message Service) has an open rate of 98% and up to 85% of people who open the SMS will read it within 5 seconds. This is much much higher than in email marketing.

5. Higher exposure:

Higher mobile penetration is making mobile phones a popular tool for communication across the world. Today, with the help of the Internet, the entire world is interlinked with one another. Because of these developments, mobile marketing allows businesses to reach a wider audience.

While the above stated are good reasons to incorporate mobile marketing in your overall marketing strategy, there are few points to consider to ensure successful implementation-

i. Adding a responsive design to your app is not the solution:

What people generally confuse is that adding a responsive design and an app is the solution to the mobile marketing strategy. However, it is the wrong approach.

In order to be really mobile-friendly, you need to have a clear focus on mobile from the very beginning instead of optimizing an existing website to fit a mobile screen. You should think hard about how you should present your product and brand on the mobile screens that would lead to a better conversion rate. Only after you do this, will the design part come easy to you.

Observing the internet trends, mobile marketing should be first on your checklist and desktop marketing should be the next step.

ii. The challenge of presenting information clutter-free:

The challenge of mobile marketing is that space is limited and you need to fit maximum information in that fixed space in a presentable manner. If you simply take a standard desktop website and make it responsive to fit on the website, there are chances of an unpleasing presentation of your website on mobile.

Therefore, in order to create a satisfying user experience, instead of figuring out what to delete from your desktop website, discard it completely, and create a mobile app from scratch by rethinking the entire user experience.

Here are 5 tips to make your mobile website awesome:

• Brand: Yes, the mobile user experience is very compressed and limited - this is the reason why you should think of innovative ways of communicating your brand on mobile. Your company logo, colors, fonts, etc should be such that they breathe your brand into the mobile experience for your customers to remember you.

Scroll: Keeping the importance of user experience in mind, make your mobile app scroll-friendly. Organize the information in such a way that the most important information is on top. Make your mobile app easily navigable.

Fonts, images, menu: Make sure to make the texts larger for people to read it easily. Try to add more visually-rich images and less text. Keep the text concise, informative and to the point. Make sure you link your images to wherever you want your visitors to redirect.

Call to action: Your mobile app should be designed by a professional web design company in such a way that you are able to direct your visitors to the call-to-action you want them to take. Email signup? Call now? - make sure to make it clear to your visitors. Make use of big buttons and prompts for making the users go to the next step in the conversion funnel.

Test, measure, and optimize: Whether it is a mobile app or a mobile website, make sure to test how they look on different screen sizes of different devices and operating systems. Make sure to consider customer's feedback on your website/or app while making changes to it.

Conclusion:

Be it any business from across the industry spectrum, slowly and gradually, every business is recognizing the need for mobile marketing and the plethora of opportunities mobile marketing brings with it. In order to compete in this market where the customers are increasingly demanding even more convenience, having your business presence on mobile is really important. Since. mobile app and web designing is a lengthy task, it is highly recommended to choose a web development company with the best web designing services.

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