The move to the internet happened years ago. We have come a long way from performing simple tasks like sending electronic email to having complex e-commerce stores for everything that we could possibly need.
Electronic stores range from small niche stores to large ones that sell everything. It is a market that is ever expanding. If you are looking to get into the e-commerce business, there is always space. However, that does not mean that it doesn’t require effort. You have to take a lot of crucial steps before you can have an online store up and running.
Once you decide what products you want to sell, how much product customization you want to offer, your business strategy and your team, the last & very important task left to do: the actual building of that store. And building an online store is no easy task. First, you have to figure out what platform you want to build your e-commerce store on, and there are plenty of great options for that, like Magento, Odoo, Shopify, and WooCommerce. You have to figure out your needs and compare them with the features these platforms are offering and then based on the comparison you will need to select one.
Out of all of these, Odoo is easily one of the best. But why is it the best? What makes it stand out? Well, here are a few things:
- Customizable for various devices:
First things first: the ease of an e-commerce store is that your customers can log on from any and all devices they have. For this, it is important that the user experience remains consistent on all devices of various screen sizes. With Odoo, that is possible. So, your customer can switch over to a tablet from a laptop, or a smartphone and they will see the same store, with the same functionality. A good user interface is what keeps the customer coming back to a particular web store.
- Theme store:
The theme of your store is an important part of the user interface. A hard to navigate or a web page which is hard on eyes is off-putting. Odoo has a palette of themes for you to choose from. A good theme will help lead your customers to browse your store more often, look at products in more detail than just the initial page and spending more time on the store. A user interface that highlights your product is a user interface worth investing in. Moreover, there are many Odoo customization companies which can create personalized Odoo themes, plugins or extensions, and more for your Odoo e-store.
- An assortment of apps:
Odoo apps make for great add-ons to your online store. There are apps that you can add to enhance your store, like an invoice template or an app that helps you with search engine optimization, or even one that gives you additional templates for the sales order. These plugins or extensions help you get the most out from your Odoo platform.
- Product Customization:
No matter what products you are selling, if you wish to give various options in it of size or color or material etc. you can easily do that with an Odoo based store. It is a great way to retain your customers and decrease cart abandonment. Customers will have choices and catering to those choices will go a long way for your store.
- Conversion tools:
Odoo has a bunch of tools that help convert the customer’s visit, to sale. Depending on what someone puts in their cart or is frequently looking at, Odoo enables you to offer coupon codes or send email reminders. It also helps you upsell or cross-sell a product, which means it offers accessories or complementary products to the ones that a customer puts in the cart.
- Payment options:
Odoo gives you multiple payment options for your web store. You can enable the ones you want. When you provide your customers with multiple ways to pay, they are likely to end up buying the product because of the convenience factor alone.
- Shipping options:
- With Odoo, you get a lot of shipping options. Connect your store with the ones you want, to ship your product easier. When people see popular shipping partners on a store, they tend to trust that store more with handling the product they order. Therefore, the more options your store has, the more customers you will have coming back to your store.
So, there you have it! Now, these were the benefits of using the Odoo platform for your store. But that’s not the end of your e-commerce journey. The bigger task again is to use that platform to actually build the store and then to add the necessary extensions in order to create streamlined business processes. However, what makes this slightly better is that you can outsource this. You don’t have to suddenly become a developer to get this done. Find the right Odoo development company and give them this task. Just like that, your e-commerce store will be ready!
Have any questions regarding Odoo or any E-commerce platform? Feel free to comment with your question and we will try to answer the same to the best of our knowledge.