Over 80% of the population lives in the developing world and while global birth rates have steadily decreased across all regions and economic levels over the past 55 years, they remain highest in developing countries, according to the World Bank. In addition rapid urbanization, women's involvement in human labor and the growth of middle class has let the increase of adoption of convenience oriented lifestyle making the baby food and infant formula more desirable and making way for the growth of the market.
In 2017, the global Baby Food and Infant Formula market size was valued at USD xx million and is estimated to project a value of USD xx million with a CAGR of x.x% during the forecast period.
Infant formula is manufactured food designed and marketed for feeding babies and infants under 12 months of age. It is usually prepared for bottle or cup feeding. The composition of this formula is based on human mother’s milk approximately one to three months postpartum. The most commonly used infant formulas contain purified cow's milk whey and casein as a protein source, a blend of vegetable oils as a fat source, lactose as a carbohydrate source, a vitamin-mineral mix, and other ingredients depending on the manufacturer.
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In recent years, with the rapid development of internet, online shopping platforms have become popular. More and more moms prefer to buy baby food and infant formula through platforms that impact the traditional marketing channels largely.
The global baby food and infant formula market is segmented into several bulletins including types, applications and regional outlook. On the basis of type, the market is divided into standard cow’s milk based formulas, soy based formulas, hypoallergenic formulas, and lactose free formulas. Furthermore, based on the application the market is driven by 0-6 months, 6-12 month >12 months. Whereas, the regional outlook displaying the market widely ranges to North America, Asia-Paific, Europe, Central and South America, Middle East and Africa.
Leading players of the global baby food and infant formula include Mead Johnson, Nestle, Danone, Abbott, Heinz, Friesl and Campina, Bellamy, Topfer, HiPP, Perrigo, Arla, Holle, Fonterra, Westl and Dairy, Pinnacle, Meiji, Yili, Biostime, Yashili, Feihe, Brightdairy, Beingmate, Wonderson, Synutra, Wissun, Hain Celestial, Plum Organics, DGC, Ausnutria Dairy Corporation (Hyproca), and more others.
The change in lifestyle and variants in the baby food giving more versatility are the drivers of the market. The baby food market is under strict regulations. Once any company comes under any regulation check, the sales are terribly impacted.
Today, maintaining babies’ health is a major concern along with their eating habits. With the changing lifestyle and more attention on babies, the baby food and infant formula market share is estimated to continue to expand.
Key Segmentation of the global baby food and infant formula 2018-2025
The Market is segmented as:
- Standard cow's milk based formulas
- Soy based formulas
- Hypoallergenic formulas
- Lactose free formulas
- 0-6 months
- 6-12 months
- >12 months
- North America
- Central and south America
- Middle east and Africa
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