This is the book I forgot at the office I'm only at for a day or two every second week. I should have seen that as a sign. But now I've finally read it through, and I'm a little underwhelmed.
Protocol, both computer or social, is the agreed upon language of action that regulates behaviour. This is definitely not light reading, despite opening with a scene from the movie Tron. It's a serious academic work that's attempting to cross disciplinary boundaries, between computer science, philosophy, cultural theory and probably a few more between.