It’s a great question, the majority of them get confused in choosing the best services among these two.
Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.
I will try to explain the major differences between these two, which will be helpful to you in choosing the right SEM services for your marketing campaign.
Search Engine Optimization (SEO):
SEO is one of the most successful Search Engine Marketing technique which will give you a permanent result.
SEO, however, focuses on driving traffic to sites by catering to the needs of searchers.
Optimize your site to be the most relevant to searchers for your target keywords and search phrases.
You can get first page positions if your web site is optimized for search engines.
SEO is about building sites that:
- Deliver great content that is in line with searchers’ intent and answers their questions.
- Follow accepted standards expected by search engines.
- Do not intend to deceive search engines.
Pay Per Click (PPC):
Wondering how to get on the top of the first page of Google with PPC?
Pay the highest cost per click (CPC) for your target keywords and search phrases.
The good news with PPC is that you only pay for the clicks your ad receives and not for the views.
If we take for example the cost per click of advertising with the most popular PPC systemGoogle Adwords, then it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related websites that have ad positions for the particular keyword and many more.
The bottom line is that you need to use both PPC and SEO as part of your Internet Marketing campaign.
- PPC can bring you faster results so you can run a PPC campaign and test which keywords convert better and then try with SEO to rank for those keywords.
- Use PPC when you have a high converting product and use SEO when you have a limited budget to spend on advertising.
- SEO may take time but the results are (under some conditions) long lasting while with PPC when you stop paying for clicks, traffic will also stop.
It is much better to choose a Digital Marketing Company for trust-worthy SEM Services.
SEO Warriors, best Digital Marketing Agency in India who is more successful in the past 10 years having 100+ clients all over the world.
Well-experienced in-house team of SEO Warriors supports you to improve your business visibility online through various digital marketing techniques such as SEO, SEM, SMO, SMM, PPC Email Marketing etc…
For trustworthy, reliable digital marketing services for your business it is wise to approach SEO Warriors. If you need a free consultation on digital marketing then talk to the technical experts of SEO Warriors.