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review 2018-12-20 08:13
25 Reasons to Outsource Video Editing

The rise in video content online has seen a huge increase in marketing gurus using the medium to promote products and services effectively across the web. In fact, it has been estimated, by inc.com, that 79% of all internet traffic will be video content in 2018. Video marketing is extremely popular at the moment and that popularity is only going to increase year on year, as we see video engagement rates grow massively and rapidly. The use of social media makes for the perfect platform to push videos to a wide audience, and today’s high-tech devices mean your audience can be reached anywhere and at any time.


Video content is effective because they are memorable and engaging, your audience will be able to better process and understand the information presented to them when it is in a visual form like video. Over half of social media marketers are now utilising video content in their campaigns, with many considering video marketing to be the most valuable content available. Whilst it is obvious how important it is to use video content as part of your marketing campaign, creating that video content is another question all together.


Businesses today take on a lot of varied work, and it is rare for any employee to be focused on one area alone, and this is even more so the case for marketers who are often taking on the role of IT experts, content writers, designers and much more. It is often the case that a business will have some video footage to promote their company, however they are less knowledgeable when it comes to editing this footage into a cohesive and high-quality video. Whilst some marketers might have a few basic video editing skills or be prepared to teach themselves the basics using online tutorials, video editing is a specialist field and if done to a poor quality your video will not give the desired results.


Professional video editors are trained and highly skilled in creating top quality and engaging video content and outsourcing your video editing needs is a great option for ensuring you have effective video content. There are loads of reasons for why businesses should outsource video editing:


  1. Experienced Professionals


Small businesses who only need to make video content to promote their products and services usually don’t have the required skills to effectively edit videos in house. The most common reason for outsourcing video editing requirements is to get your video content edited by experienced professionals. Professional video editors have a huge amount of experience and knowledge on creating videos that attract viewers and increase customer engagement.


  1. Quick Results


Professional video editors have the expertise, equipment and experience to complete an outsourced video editing project quickly and effectively. They will generally have a fast turnaround time, meaning you can start pushing your video content sooner rather than later. Many professionals who outsource video editing will specify the required time frame for the finished product.


  1. Professional Equipment


Companies that choose to edit their video footage in house will often purchase a free or fairly cheap video editing software that won’t give them the highest quality finish and results they are after. When you outsource video editing, you are working with professionals who will have the latest software and tools to complete the job effectively and to a professional quality.


  1. All-in-one Service


Many individuals with a lack of experience in video editing will consider it to be the process of cutting and trimming footage into a desired video length and order. However, there is a lot more to it than that, and a professional video editor will provide an all-in-one service including mixing the sound, adding effects and embellishing the clip as and when required.


  1. No Commitment


When you choose to outsource your video editing, you are giving yourself full flexibility on the services you require. There is no need to make any long-term commitment, if you need one video edited then you can place an order for just that. If you want to increase the frequency at which you create and publish videos online, you can scale up the amount of work you choose to do with a professional video editor.


  1. No Up-front Investment


If you decide to go down the route of editing videos in house, there will be an expensive up-front investment to be made, including equipment, software and training. As video editing is an area that is always evolving and changing, software and equipment can become outdated quickly and with little warning. When you choose to outsource video editing requirements to a professional, you are avoiding all of these upfront costs.


  1. Relevant and Updated Service


As mentioned above, video editing is always evolving, and the benefit of having a seasoned professional on your side is that they will be up to date and on top of the ever-changing market. Outsourced wedding video editors are focused only on the video editing market, so they will also be in front of the latest trends and new skills.


  1. Complete Control


Even though you are not completing the work in-house, there is no reason why you shouldn’t still have full control when you outsource video editing requirements. Professionals will study your brand’s image and its market to ensure your video content fits perfectly with your existing company aesthetic.


  1. Guaranteed Talent


When choosing a professional video editor, you are guaranteed a level of talent and skill that simply isn’t available if you try to handle all video editing needs in house. You can relax knowing that the professionals have everything under control and have the relevant skillset and knowledge to produce a top quality finished video.


  1. Expert Resources


As well as having excellent talent available, and high-end technology and software, professional video editors will also have access to other expert resources you might not even have thought of. Perhaps your footage is missing something crucial and you need some decent stock footage to fill a gap, or your video could really benefit from having a voice-over. Outsourced video editors will have access to these types of resources and have them readily available to use on your projects.


  1. A New Perspective


It is one thing to have your own ideas and vision for a marketing video, but it can be extremely useful to have another point of view give their input as well. Professional video editors will have worked on thousands of projects over the years and will have a wealth of experience and are able to suggest new and fresh ideas that may have never crossed your mind.


  1. Save Time


If you choose to go down the route of editing all videos in house, it will take a substantial amount of time. Getting staff trained initially will be time-consuming, and then on an ongoing basis the time it takes to edit a video can be lengthy. Outsourcing to a professional will save a lot of your team’s valuable time to focus on what really matters to you and your business.


  1. Fully Scalable


Having a professional team available to outsource your video editing needs will provide you with a fully scalable service that can expand and relax as the video requirements do. If you are relying completely on an in-house team, there is a limit on how much can be done in any given time, whereas a professional video editor will not have this issue. You can produce as much video content as you need at any given time, one month you may need just one video edited, and the next you may need ten.


  1. Worthwhile Investment


The whole idea behind having video content and sharing it online is to build engagement and reach as many potential customers as possible. Whilst it may be cheaper to produce videos in-house, the quality will not be up to the same level as a professional video editor. Low quality videos simply do not perform as well online as high-quality videos, and so whilst the cost might be slightly higher, it is a worthwhile investment.


  1. Transform Poor Quality Footage


If you find yourself in a situation where you have some footage that isn’t great quality, you might think it is useless and avoid using it completely. Professional video editors can often transform low quality footage into a coherent and engaging video, a skill that amateur video editors will not likely have.


  1. An Unbiased Viewpoint


An outsourced video editing company will have a completely unbiased view of your footage and branding, whereas an in-house team might have their own preset opinions on how things should be. It is good to have a totally unbiased and fresh look at your footage, your marketing team might dislike something and not think it is worth using, but a professional video editor might have a completely different angle.


  1. A World of Talent


The beauty of the internet means that you can hire a professional video editor from anywhere in the world and they can work on your brand videos from exactly where they are. This opens up your options hugely, unlike with in-house solutions, there is no need to limit your choice to someone who is local to your business. If there is an amazing video editor based the other side of the ocean, you can still hire them as an outsourced video editor.


  1. Portfolios Available


Every online professional video editor will have a full portfolio online, so you can see their work and consider whether their skills are relevant to what you are looking for. This gives you the chance to view other videos they have edited and pick an outsourced service that you know can produce high quality work.


  1. Testimonials and Reviews


In the same way as you can view a professional video editor’s portfolio online, you can usually find some reviews and client testimonials as well. These will give you a great insight into how they work with their customers and if previous clients have been pleased with their final products.


  1. Freedom to Change


If you find a video editing professional and work with them on a new video for your company, only to decide you don’t like the way they work or aren’t pleased with the final product, you have complete freedom to never use them again and find a new company to outsource too.


  1. Effective Storytelling


Sometimes it can be tricky to effectively tell a story using video footage, and an inexperienced video editor often won’t have the skills or knowledge to tell your story in the best possible way. A professional video editor will have a range of skills and ideas to tell your brand or products story effectively.


  1. Experience of the Process


A professional video editor will have a wealth of experience on how the video editing process works, that an in-house team or amateur may not have. They will know all about working with clients and making revisions to produce a final high-quality video. Many in-house marketers who decide to have a go at video editing themselves will not be aware of the process, or even the best place to start.


  1. Manageable Budgets


Using an outsourced video editing service might be slightly more costly than in-house video editing, however you will always be fully aware of the costs involved, making managing your budgets easier. You can properly manage your cashflow and budgeting as you will know exactly how much you need to spend on video editing.


  1. Build Long Term Relationships


One of the great things about working with a video editor on an outsourced basis, is that you can build long-term client relationships, and they will feel like part of the team.


  1. No Breakdown Costs


One of the biggest downfalls to completed video editing work in house is the initial cost of purchasing the relevant equipment and software, but even once this is done there is still the constant worry of something going wrong. If the equipment fails, you will have those initial costs all over again. When outsourcing to a professional video editor, you don’t need to worry about upkeep of pricey equipment.



Source: www.smultitechnologies.com
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text 2017-09-13 06:30
Tips for effective layout design and typesetting

If you are planning to self-publish a book, you should craft a stunning layout to captivate the attention of the audience and this is something which you can’t escape.  A captivating cover design lures the readers into the pages deep inside. Often, a drab cover fails to draw the attention of customers. The matter inside the book often goes ignored just because the cover lacks appeal. Evidently, you should craft the cover from the marketer’s perspective, while focussing on typesetting. This strategy holds good both for traditional and eBooks.


While a well-judged design refines the external look of a book, you need an impeccable typesetting layout design to retain the reader’s attention when he goes through the lines inside it. The text and graphic elements should not be too crowded to cause a visual distraction for the reader. Moreover, the design should go well with the content and category of the book. In order to design a strong interior, you should focus on two areas, typesetting and layout design.


  • Layout: The layout refers to the entire architecture of the product, including the columns, margins, art, and illustrations. It should have a pleasing mix of various visual elements and graphics.
  • Typesetting: Typesetting refers to the internal details of a page, including the size of types, font, hyphens breaking the lines and space between two consecutive lines.


Here, you will come across the right strategy to design the layout and typesetting in a book to ensure its acceptance.


Trim size


While crafting a book layout, the first step involves selecting the trim size. You may opt for the standard size, like 5.5 x 8.5 inches or 6 x 9 inches. These are ideal for novels and memoirs. If you are designing an art book with large photographs in it, you can make it wider. It can have a small caption using texts on each of the pages. In case your book consists of more than 250 pages, choosing a small trim size, below 5 x 8 inches will make the book thick, which may cause inconvenience in handling it. In these cases, you should choose a wider cover to manage the width of the book. While designing the cover of the manuscript, decide whether to use a jacket, paperback or hardback cover, or a case-bound book with the art printed on the cover. Case-bound and hardback books involve higher costs for shipping and production.




Integrating the margin seamlessly in your book adds weight to the visuals. In spite of being a blank space, it is an integral element of the book layout design. In a paperback, you have three margins, one on the outside, one on the top and the other at the bottom, each entrusted with a specific role. The names of the book and author are placed in the top margin. In some books, the page number is also included in the top margin. The margins on the outside provide space for the reader to hold the book. The margin at the bottom provides space to support the block of text above.Apart from these, the gutter acts as the inside margin, holding together the sewed or glued pages. It ensures that no text moves close to the binding part of the book. It is wider than the other margins.


The basics of typography


After deciding the margin, you should concentrate on the typeface. In books, serif fonts like Caslon, Garamond, Goudy, and Baskerville are used. In art books, cookbooks, and guidebooks, you can use sans-serif fonts to infuse a modern essence in it. The readers should also find it easy to read these books and the above detailed is one the important typesetting design tips. It should be compatible with the layout. Incorporate Bold, Italics and semi-bold effects where necessary. For the font size, choose 11, which is ideal for most of the books. The white space present between the lines, known as ‘leading’, is equally important. You should maintain the spacing between the lines. Do not stuff lines to save space. It should have between 33 to 36 lines per page.


Running Heads


These refer to the lines present on the page, providing information about the name of the book, author, and page number. At times, the page numbers are placed at the bottom of the page, in the form of a ‘foot’. These are usually placed in the center of the pages, although you can align them slightly to the left or the right. These heads and feet should be small so that they do not disturb the overall essence of the text. Professional typesetting outsourcing companies typically keep these in mind while working on it.


Using images and art


In case you have art, illustrations, and photographs in your manuscript, accommodate them in the layout. The genre of the book should decide the interplay of graphics and texts. For instance, children’s books should carry a limited amount of text per page, at the top of the artwork. Provide room for the photos and graphic elements to speak for themselves. They should not be too crowded. In case of novels, you can focus on an image based on the story, with a sheer mix of texts and graphic elements.


Signature details


You need to use small graphic effects inside the pages to provide the readers with a break from the continuous flow of texts. They also act as a visual cue, guiding the readers about the location of texts. These are placed at the beginning of the chapters, or at the end. The readers can refresh their mind for a while before starting the next chapter. You can either use a particular design throughout the book or use a signature to add a personality to it. Companies suffering book illustration services can, in fact, guide you in the same.


Common mistakes you should avoid


One of the most common mistakes with designing the interior of the book is the failure to leave substantial amounts of white space. You should provide ample space for the margins and lead. The text should not make the eyes uncomfortable.  Hyphenated words should be avoided at the end of sentences, as they tend to create a different word. If inevitable, use the necessary punctuation marks to make it compatible with your page. Single lines, which do not belong to any paragraph, should be avoided at the beginning and ends of the pages.


You will find these guidelines extremely helpful when you design the pages and set the typography of your book. Many digital prepress companies offering professional book typesetting services can be approached but finding the best one only assures you the expected results.

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text 2013-08-23 05:34
Slushpile or something else?

You've put your heart and soul into a book. You've followed the submission guidelines. What happens now? 

In South Africa, it gets added to a slush pile. This is because we don't have an agent model - in other countries you send it to an agent and it gets added to their slush pile - a completely different process ensues, but eventually the same applies from step 1 onwards.
In South Africa, if you're lucky, you send it to a small enough publishing house that still reads all its manuscripts. Your manuscript then goes through the following process: 
It gets rejected. 
OR You get some notes from the publisher, which include some suggestions, ideas and questions that you can follow, or not, and resubmit. If you resubmit and the publisher likes it enough, you can go to the next step, if not, do not pass GO. 
OR The publisher wants to publish it right away. This then follows the following process: 
1. You sign a letter of intent giving the publisher the sole option to publish the book. 
2. The book gets sent to a professional editor who does two things: 

  •  A developmental edit: this includes suggestions for anything from major changes to minor tweaks. This process can take weeks or months depending on the level of changes that have to be made. It includes an ongoing dialogue between you and the editor to make your story as good as possible. 
  • A copy edit: when the editor is happy with the manuscript, they do, basically, a very thorough proofread where they change whatever they think will make the reading of the story even better. 
3. The publisher converts the manuscript into the correct format - for print: they get  typesetters to typeset it in inDesign, for ebooks, they put it in whichever formats they want to publish it in (Kindle, Kobo, Nook, iBooks Author etc). 
4. Proofreading: the book gets proofread by a professional proofreader and checked by the author. 
5. The publisher collates these changes. 
6. The changes get applied to the electronic manuscript by a typesetter. 
The last three steps can be repeated until the publisher is happy with the final manuscript. How many times this is done depends on the length, the complexity and state of the book at this stage. 
7. The publisher signs off the book. 
8. It gets published. 
This process excludes: cover design, any other design elements inside the book and the marketing drive.
Good luck with the writing!
Source: wordsmacked.blogspot.com/2013/08/what-happens-when-you-send-your-book-to.html
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