Serif typefaces were developed for readability in print and can be traced back to the late 1700s. Serifs provide visual cues that make it easy for someone’s eyes to follow. Sans serifs can be used at a smaller scale for paragraph or body text. Display fonts work well when you need to get people’s attention. Bubblegum Sans has joyful stylized letters that make for a great pairing with the neutrality of Open Sans. If you need help finding the right colors and fonts for your brand, then it is best to connect with the expert web designers in Cleveland, OH.