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The Birth of Korean Cool: How One Nation Conquered the World Through Pop Culture - Euny Hong
The Birth of Korean Cool: How One Nation Conquered the World Through Pop Culture
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4.33 15
How did a really unhip country suddenly become cool?How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?Who would have predicted that a South Korean company... show more
How did a really unhip country suddenly become cool?How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?And just how does South Korea plan to use pop culture to beat America at its own game.Welcome to South Korea: The Brand. In The Birth of Korean Cool journalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer.South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Cool will give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.
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Format: kindle
ASIN: B00E2RFEE4
Pages no: 432
Edition language: English
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a little faith's bookshelf rated it
5.0
I’ve been a fan of South Korean Entertainment for around a decade and like many others around the world I’ve seen it gain popularity steadily, then rapidly and now exponentially. However trying to understand a culture through media and TV alone is unsafe, naïve and short-sighted. Euny Hong provide...
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