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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It - Jeffrey J. Fox
The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
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How companies turn value-added into real profitsThe Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force... show more
How companies turn value-added into real profitsThe Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financ
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Format: hardcover
ISBN: 9780471659501 (0471659509)
Publisher: John Wiley & Sons
Pages no: 262
Edition language: English
Category:
Business
Bookstores:
Books by Jeffrey J. Fox
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