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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business - Clayton M. Christensen
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
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In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing... show more
In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without.
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Format: paperback
ISBN: 9780062060242 (0062060244)
ASIN: 62060244
Publisher: HarperBusiness
Pages no: 336
Edition language: English
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Community Reviews
ybrikman
ybrikman rated it
3.0 The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
A pretty convincing argument for why large, established companies struggle to keep up with disruptive innovations. It turns out that the very things that make those companies dominant in an existing market work against them when considering new markets. As the pace of disruption accelerates, the les...
JulieM
JulieM rated it
3.0 The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
This business book had an interesting take on how companies should tackle disruptive technology - or innovations which create a new market and eventually disrupt and sometimes replace an existing market. The examples in the book were mostly from the high tech sector and included the move from 8" fl...
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