The New Rules of Marketing & PR 2.0: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Audio)
Format: audiobook
ISBN:
9781596595637 (1596595639)
Publish date: April 1st 2010
Publisher: Your Coach Digital
Edition language: English
Category:
Non Fiction,
Reference,
Language,
Science,
Technology,
Internet,
Web,
Business,
Education,
Social,
Social Science,
Communication,
Social Media
The best book about e-marketing and e-PR, I've ever read. Many useful tips and good examples. It shows completely new approach to communication with consumers/buyers/users than traditional PR. Must-read!
Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses:+ I'm only part-time. Consulting a few hours here and there. Heck, I'm not really workin...
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 by David Meerman Scott, Sean Pratt, now listed on BookLikes)