logo
Wrong email address or username
Wrong email address or username
Incorrect verification code
The Real Thing: Truth and Power at the Coca-Cola Company - Constance L. Hays
The Real Thing: Truth and Power at the Coca-Cola Company
by: (author)
3.00 5
The Real Thing is a portrait of America’s most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the... show more
The Real Thing is a portrait of America’s most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.
show less
Format: paperback
ISBN: 9780812973648 (081297364X)
ASIN: 081297364X
Publisher: Random House Trade Paperbacks
Pages no: 432
Edition language: English
Category:
Non Fiction, Business
Bookstores:
Other editions (7)
Books by Constance L. Hays
On shelves
Share this Book
Need help?