Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy—and loyal The truth about the newest trends and advances in consumer behaviorSimply the best thinkingTHE TRUTH AND NOTHING BUT THE TRUTHThis book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & DeckerIntroduction ixTruth 1 Your customers want a relationship, not a one-night stand 1Truth 2 Design it, and they will come 5Truth 3 Sensory marketing–smells like profits 9Truth 4 Pardon me, is that a breast in your Coke? 13Truth 5 One man’s goose… 17Truth 6 Throw ‘em a bone, and they’ll no longer roam 21Truth 7 Stay in their minds–if you can 25Truth 8 These are the good old days 29Truth 9 Why ask why? Understand consumers’ motives to meet their needs 33Truth 10 He who dies with the most toys wins 37Truth 11 Your customers are looking for greener pastures 41Truth 12 “Because I’m worth it” 45Truth 13 Love me, love my avatar 49Truth 14 You really are what you wear 53Truth 15 Real men don’t eat quiche (but they do moisturize) 57Truth 16 Girls just want to have fun 61Truth 17 Queer eye for the spending guy 65Truth 18 Yesterday’s chubby is today’s voluptuous 69Truth 19 Men want to sleep with their cars 73Truth 20 Your PC is trying to