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Value Proposition Design: How to Create Products and Services Customers Want - Alexander Osterwalder, Yves Pigneur, Patricia Papadakos, Gregory Bernarda, Alan Smith
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Value Proposition Design: How to Create Products and Services Customers Want
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If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage... show more
If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments and perfectly integrates
show less
Format: Paperback
ISBN: 9781118968055 (1118968050)
Publisher: Wiley
Pages no: 320
Edition language:
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Books by Alan Smith
Books by Yves Pigneur
Books by Alexander Osterwalder
Books by Gregory Bernarda
Books by Patricia Papadakos
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